We love that part of our job is helping you, our lovely customers, to discover new small independent brands and their products. So, we’re delighted to introduce you to Rachael the founder of Mamatoto Birthing to tell us a bit more about her business and her ‘why’.
We’re so grateful to Rachael for her time – what she doesn’t mention in her post is that as well as running her business and looking after 3 young children she’s also a military wife, meaning she has is often left on her own to juggle while her husband is away… And she had time to write us a blog! Thanks Rachael, over to you…
What led you to set up your business
Mamatoto Birthing was born (excuse the pun) after the birth of my second baby, after a rather traumatic birth with my eldest I had a beautiful healing birth and postpartum period with my second and I attribute a lot of that to placenta encapsulation. This is when I knew I wanted to train as an encapsulator and help as many new mums start off their journey into motherhood in a positive way.
This was 4 years ago and even though Mamatoto has grown and evolved, my message and core valves have remained the same; woman and mother centred. I’m a passionate believer in honouring the Fourth Trimester and what better way to do this but care for yourself outside as well as in. I wanted to create a range of products that would be easy to use, suitable of all skin types and most importantly, something that would preserve that gorgeous Fourth Trimester bubble for a new mum and her baby for as long as possible and hand on heart, I think Mamatoto skincare does this
What makes your products special
I’ve always been particular about think I put on mine and my childrens’ skins and would scrutinise body lotions and bubble bath ingredients lists for ages before choosing anything until in the end I decided I’d only be really happy if I made my products myself. Mamatoto Mother and Baby Balm was the first product to come about and I’m so proud of it, even now 2 years later I’m still amazed as the many uses for it. My middle baby has such sensitive skin which gets chapped and bleeds when it’s cold but a pot of Mother and Baby balm popped in her nursery bag and her skin was perfect in no time. When my youngest was born we decided to become cloth bums and use reusable nappies, and when the dreaded nappy rash starts, as good as the many banana-coloured nappy ointments are, they stain cloth like mad, Mother and Baby balm is the perfect substitute.
The next products to come to fruition very much embodies the Fourth Trimester self care package which are whipped body butter, rejuvenating stretchmark oil as hydrating facial oil. All of the ingredients for this range were carefully chosen to delivery maximum hydration and don’t take a lot of time out of your day to apply. Mother and baby balm coupled with hydrating facial oil make the perfect 2-step cleansing regime, rejuvenating stretchmark oil is the perfect just-out-of-the-shower skin moisturiser and whipped body butter is great as a bedtime treat.
Why is self care so important for new Mum’s?
Self care is so important a part of anyone’s life but especially so for a new mum. It’s so easy to get overwhelmed by your new role as carer for this tiny new person to whom you’re the whole world, but it’s vitally important for both of you. My self care routine I developed when my eldest was born always involved aromatherapy, I’d used lavender, frankincense and bergamot towards the end of pregnancy and then always used it to centre myself when I was feeling a bit lost or overwhelmed when she was born. Even now nearly 6years later the smell of those essential oils instantly make me relax. So please remember even when you think you don’t have the time for self care, that’s probably when you need it most.
Many thanks to Rachael for sharing some insight into her products.